Since 2012 Ivor has been intensively researching the root causes of modern chronic disease. A particular focus has been on cardiovascular disease, diabetes and obesity. He shares his research insights at public speaking engagements around the world, revealing the key nutritional and lifestyle interventions which will deliver excellent health and personal productivity. 

He has recently presented at the British Association of Cardiovascular Prevention and Rehabilitation (BACPR) and also at the Irish National Institute of Preventative Cardiology (NIPC) annual conferences.

Ivor’s 2018 book “Eat Rich, Live Long” (co-authored with preventative medicine expert Jeffry Gerber MD, FAAFP), details the conclusions of their shared research: https://www.amazon.com/Eat-Rich-Live-Long-Mastering/dp/1628602732/

The name Fat Emperor came from a triple-layer metaphor. Firstly, the “Emperor” represents “the Emperor’s New Clothes” fable from Hans Christian Anderson – which in turn represents the researchers over the decades who had to turn a blind eye to the contradictory science demonizing fat and cholesterol.  Secondly, the “Fat” represents the explosion in obesity we have suffered through ignoring the data and turning a blind eye. Finally the “Emperor” signifies the corporate power which pulled the strings to keep the whole scenario in perpetuity.